DIGITAL GARAGE OBJECTIVE QUESTIONS

Q1 Which tools helps you measure the success of your website?

A) keyword planner

B)  Ad Gallery

C)  Ad Preview Tool

D) Analytics

Ans  D

Q2 Which of the following statements is true when it comes to taking a business online?

A) Stick to what you are doing  and don't make changes.

B) The same content works across online and offline platforms.

C) Use anaystics to make informed decisions.

d) Use analytics  to track your customers across the internet

Ans C

Q3 which term best describes the business activity that occurs when website visitors buy products or services from you online?

A) E-Commerce

B) Display advertising

c)Search engine marketing

D) pay per click

Ans A

Q4) Which of the following statements is true  when marketing your business online?

A) You need a website to show up in search results.

B) you'll  reach a similar client base to the one you have in the real world.

C) you'll be seen by the same volume of customers whether  you use search advertising or not.

D) Social media is a great way to engage your audience.

Ans D

Q5) which of the following statement s is true when it comes to developing a web presence for a business?

A) Customers can  learn about a  business by downloading a mobile app , but they can't place an order using an app.

B) Building a new website requires a large budget.

C) Mobile apps enable your customers to purchase your products without being on your website 

D) All business must have a website to sell products.

Ans C

Q6) What is a  web server?

A) The customer service representative you can call when youhave questions about  your website

B)  The answer you get when  you search a term on the web.

C) A Computer connected to the internet with software that allows it to host all the components of  your websites

D) The device that determines the speed of your mobile connection.

Ans B

Q7) Fill in the blanks A_________ is a shortcut to other pages on your site or else where on the web.

A) Hyperlink

B) Return link

C) Menu  bar

D) Breadcrumb

Ans A

Q8) which of the following is something you'll probably want to exculde from your website?

A) Prices

B) A lot of deep scientific information and detailed  statics.

c) Special offers.

D) Certification to show you're qualified to provide a service

Ans B

Q9)which of the following is an example of a call to action on a website?

A) A list of phone numbers customers can use to get in contact with you.

B) A 'Get directions to our store button which when clicked , redirects to a map displaying directions to the store based on the customer's current address/

C) An icon button that takes the customer  to your social media accounts

D) A hotline phone number that helps users complete their purchases.

Ans D

Q10) What should you consider when developing your website content?

A) What your customers are looking for

B) your latest promotions and discounts .

C) your brand values.

D) Whether the content will go viral or not.

Ans A      

Q11) What would be beneficial to include on a product description page?

A) Previous versions of the product

B) Links to other suppliersi

C) Reviews of the product

D) Price comparisions

Ans C

Q12) What is the name of the process that describes what happens when a customers is taken to  a separate site to complete  a transaction before being sent  back to  the original site again?

A) Second - party payment processing

B) Third - party payment processing

C) External payment processing

D) internal payment processing

Ans B

Q13) Which of the following can help a search engine understand what your page is about?

A) The date it was published

B) The number of images used

C) The total number of words

D) The title tag

Ans D

Q14) Fill in the blank: Short strings of specific keywords with low search volume are called ________

A) Long -  hair keywords

B) Long -tail keywords

c)High-relevance keywords

D) Top-tail keywords

Ans  Long -tail keywords

Q15) Which of the following would be an ideal goal for an SEO plan?

A) Increasing social media likes and follows

B) Increasing how many relevant people visit your  website

C) Showing your website to as many people as possible

D) Being in first place in SERP for any keyword

Ans B

Q16) which of the following page titles would be most suitable for a website page describing a store's return policy?

A) How to send stuff back

B) [ Company Name's ] Return Policy

C) Returen Policy

D) Company  Policies

Ans B

Q17) which of  the following is a good way to get other website s to link  to your site?

A) Keep linking to them untill they link to you

B) send them emails until they link to you

C) Building relationships with similar sites

Ans C

Q18) when expanding a business internationally . which of the following is most important to provide on your website?

A) Products and delivery details in the correct currency

 B) Time and dates written in the local format

C) Exchange rate information

D) Free  giveways for local customers

Ans A

Q19) What should be the first step of a structured SE0 Plan

A) Identifying your ad budget

B) Buying an analytics software

C) Setting up your presence on social media sites.

D)Keyword research

 Ans D

Q20) Fill in the blanks: Spending money on search advertising influences how your website appears in_______

A) Organic search results

B) Business directories

C) The search results page

D) Display advertising networks

Ans D

Q21) what technology do search engines use to crawl websites?

A) Androids

B) Interns

C) Automatons

D) Bots

Ans D

Q22) Why are search engines a great place for a business to be found?

A) people pay to use search engines , so there is a wealthy customer base there

B) People who search are actively looking for information , products or services

C) Search engines are a big trend these days

D) Search engines guarantee new customers

Ans B

Q23) To an owner or administrator , what is a functional benefit of having an online store?

A) It collects the addresses of your online store visitors

B) It provides a backend system with order management

C) It provides a quicker checkout process than a physical store

D) It allows you to feature more sales and discounts than a physical store

Ans B

Q24) Fill in the blank: If you use ________ keywords when building your search ads, minor variations,like plurals, can still trigger the ad.

A) Exact Match

B) Random Match.

C) Direct match

D) Close match

Ans A

Q25) When it comes to search ads, which description best describes 'negative keywords'?

A) keywords with no association to your site

B) Keywords with a poor search volume

C) keywords that are excluded from a campaign

D) Keywords that are typed incorrectly

Ans C

Q26) Which of the following is a benefit of using relevant ads and landing pages?

A) Increased cost for ad placements

B) higher ad positions on the search results page

C) Higher cost per clicks on your ads

D) Ads that will ensure more purchases.

Ans B

Q27) What can conversion tracking in search help you measure?

B) How many people click on  your SEM ad and end up browsing your site

C) How many people visiting your site from a search ad end up completing a purchase

D) How many customers your ad has converted into brand

ambassadors

 Ans B

Q28) IN an SEM auction, your Quality Score is based on which aspect of your ad?

A) Bid

B) Relevance

C) Wit

D) Length

Ans B

Q29) Fill in the blank: it's possible to determine how well a/an _______will perform without bidding on it.

A) Auction

B) Website

C) Keyword

D) Advert

Ans C

Q30) What should your ad have in order to promote more clicks?

A) A Call to action

B) A catchy headline

C) A Close -up photo

D) A Social media link

Ans A

Q31) Search engine marketing can also be called what?

A) Pay-per-click advertising

B) Organic advertising

C) Search box marketing

D) One -click advetising

Ans A

Q32) How can you improve a business's visibility  to people located near you geographically?

A) Translate your website into at least two more languages

B) Offer free phone support during business hours

C) Ensure you have good analytics on your website

D) Make sure your phone  number, address and business hours are easy to find

Ans D

Q33) Which of the following is an example of a local search?

A) "bike shop near me"

B) "BIKE SHOP in UK"

C) "local bicycle shop"

D) "bike shops"

Ans A

Q34) Which of the follwing is a benefit of regisering your business in online local listing?

A) Discounted pricing on your search advertising campaigns

B) Increased likelihood of being discovered through search engines

C) More mentions on social media platforms

D) Guarenteed sales to local customers

Ans B

Q35) Which three pieces of information are essential  to include first in your local directory listing?

A) Business address, website, telephone numbers

B) Business name , business address ,telephone numbers

C) Website , telephone  numbers, email address

D) Business name, email address , website

Ans B

Q36) A robust social media plan includes which of the following?

A) A list of content that mimics competitor content

B) All of your online business goals

C) A long- term schedule identifying when to post content.

D) A list of friends who can post on the accounts

Ans C

Q37) which of the following is a pitfall when using social media for business?

A) 2 - WAY conversion with customers

B) Not being presents on every social media platform

C) Not having the resources to respond to comments and question in a timely manner

D) Spending too much time reviewing social media analytics

Ans C

Q38) What can social media analytics tools help you measure when assesing campaign results?

A) whether the campaign was more successful than your competitors

B) Whether the visitors liked the social compaigns or not

C) Wheather a visitor called the store after seeing a social post

D) Wheather the visitor clicked on a paid ad or organic listing

Ans D

Q39) What can a business use to send messages to useras who have already downloaded their app?

A) Text messages

B) Pull notifications

C) Push notifications

D) Email notifications

Ans C

Q40) which details  should  you look  to include on a business profile page on social media?

A) Details about the CEO

B) Link to a local listing site you're on

C) Description of the business

d) Cost of  products and services

 Ans C

Q41) Fill in the blank: Businesses should focus on social media platforms with ______

A) The biggest reputation

B) The most expected engagement

C) A relevant audience

D) The most users

Ans C

Q42) When looking to attract  a local audience why it is important to optimise your website and content for mobile users?

A) Because local users tend to use their mobile devices when they're  out of the house

B) Because moviles will replace desktop computers

C) Because all online users browse on mobile devices these days.

D) Because marketing for mobile is more cost effective

 Ans A

Q43)  Which of the following can help you gain visibility in search engines?

A) Adding relevant content that highlights the location of your business

B) Including your address on your twitter accounts

C)  Optimising your site for desktop devices only

D) Adding  a list of shops local to you on your website

Ans A

Q44) Which details should you look to include on a business profile page on social media?

A) Details about the CEO

B) Link to a local listing site you're on

 C) Description of the business

D) Cost of products and services

 Ans C

Q45) which of the following is an example of a social media goal?

A) Acquiree genuine reviews  on products

B) Drive more  traffic to your store

C) Develop one-way communication with customers

C) Mimic your competitions approach

Ans  B 

Q46) which of the following statements is true when it comes to running email campaigns for a business?

A) There's no need to use sponsored ads within your email marketing

B)Ther's need for analytics when it comes to email marketing

C) You need to include personal contact details

D) You can use any imagery , despite copyright

Ans A

Q47) Which of these is a good practice to keep in mind when sending emails to your contacts?

A) Run an A/B Test on your subject line to determine which one works best

b) Send the same generic and simple message to your entire contact database

C) Include enough content in the email so there is no need for them to click away to read  further elsewhere

D) Only include a call - to -action on the landig page you're linking to in the email

Ans A

Q48) IF The open rete of your emails seems low, which  of the following could help you fix that?

A) Redesign your website

B) Change the colour of the buttons inside your email

C) Send your emails to more contacts

D) Adjust the subject line of your email

Ans D

Q49) Which of the following will you need to start an email marketing programme?

A) A collection of email templates

B) A Contact Us form

C) A way to collect people's email addresses

D) A set budget

Ans C

Q50) Which of the following is an accurate defination of what a content marketing campaign involves?

A) Creating and posting content ad-hoc when you have the time

B) The creation of time -sensitive content that can be published through various channels

C) Regularly emailing customers with news about a business's  products of services

D) The creation and promotion of online materials with the goal of increasing interest in a product or service

 Ans D

Q51) Fill in the blank: when describing the purpose of content , what is missing? To entertain, to inspire to ______ and to convince.

A) Humour

B) Please

C) Surprise

D) Educate

 Ans D

Q52)  Which  of the following best describes why approaches to writing need to be adapted for online content?

A) Online readers have a reduced attention span, due to being flooded with information

B) Certain blogging platforms have a limit on the word  count  You can publish

C) Online readers only like to engage with long-form pieces of content

D) Online audiences are typically younger, so  the language used needs to reflect this

Ans A

Q53) Which of the following metrics could help you understand which blog post is resonating the most with your audience?

A) Session - duration

B) Page views

C) Referral traffic

D) Unique page views

Ans A

Q54) Which of the following best describes why approaches to writing need to be adapted for online content?

A) Online readers have a reduced attention span, due to being flooded with  information

B) Cerain blogging platforms have a limit on the  word count you can publish

C) Online readers only like to engage with long-form pieces of  content

D) Online audiences are typically younger , so the language used needs to reflect this

Ans A

Q55) What is the best way to translate the content on your website for a new market?

A) Google translate

B) Native speakers

C) Translation software

D) Language guide

Ans B

Q56)  Before starting to promote products to other countries online, what could you see to gauage demand for your product in that specific market?

A) Translation software

B) Keyword planning tools

C) Interviews with people from that country

D) A range of search ads in different countries

Ans B

Q57) Which of the following is primarily meant to target new customers online?

A) Email marketing

B) Print advertising

C) Retargeting advertising

D) Search advertising

 Ans D

Q58) What should a business do firest, when considering going  into a new market?

A) Hire agency to translate its website in to the local language

B) Open a new office in the capital city

C) Determine its ability to deliver products and review all tax and legal information

D) Invest in major ad campaigns to raise brand awarnes

Ans C

Q59) When selling to people in different countries, what payment form should you consider using if you aren't already

A) Debit cards

B) Credits cards

C) Paypal or worldpay

D) Bank transfers

Ans C

Q60) Which of the following options is important to research  when planning to expand delivery of products and services to customers across the globe?

A) What times of the day international shoppers are online

B) The legal and tax considerations in that market

C) Which social channels are popular in that  market

D) Which countries offer the cheapest services for global shipping

Ans B

Q61) Fill in the blank: if an ad  is not performing well, one  effective tactic is to _______ .

A) Try a different search engine

B) Tweak the ads copy and analyse the results

C) Hire a professional ad agency

D) Delete the ad and try again

AnS B

Q62) Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific  market?

A) Translation software

B) Keyword planning tools

C) Interviews with people from that country

D) A  range of search ads in different countries

Ans B

Q63)  When adapting your website for customers who speak a different language, what should you do?

A) Have a 'translate button that pulls a translation from an external provider

B) Translate your content with considerations to particular words and phrases

C) Translate your content directly, word for word

D) Localise  the name of the business owners

Ans A

Q64) Which of  the following options is important to research when planning to expand delivary of products and services to customers across the globe?

A) What times of the day  intrenational shoppers are online

B) The legal and tax considerations in that market

C) Which social channels are popular in that market

D) Which countries offer the cheapest services for global shipping

Ans B

65) Most web analytics tools can tell you what information about the user?

A) Their contact details , their behaviour and their operating system

B) Their location, type of device they're using And pages visited

C) Their location, type of device they're using and contact details

D) Their interests, when they delete their browser cookies and their location

Ans B

Q66) Fill in the blank: if an ad is not performing well, one effective tactic is to ________

A) Try a different search engine

B) Tweak the ad's copy and analyse the results

C) Hire a professional ad agency

D) Delete the ad and try again

Ans C

Q67) When looking  at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?

A) Consider removing the video from  the platform

B) Consider re-shooting your video based on comments

C) Consider updating your preview images , video titles or descriptions

D) Consider asking people to watch the whole video in the description

Ans C

Q68) How can you take advantage of video for your product/services without actually making a video?

A) This isn't possible

B) Adverise on other people's videos

C) Use images with a call to action instead

D) Share other people's videos

Ans B

Q69) Fill in the blank : As  a small business, creating videos to showcase  youre business or product requires only_____.

A) An agency , professional crew and equipment

B) Creating , lots of experience and a large budget

C) Creating, planning and any budget

D) Creating, planning and high-quality equipment.

Ans C

Q 70) What can using  video as part of your online presence help you create?

A) Content that will go viral

B) A  channel to engage with customers

C) A variety of  different brand perceptions

D) An online following and fanbase

Ans B

Q71) When incorporating videos into a digital strategy , which of the following tactics provides value to  customers?

A) Setting up live strems of the business's physical shop on their website

B) Publishing a how-to video on their website

C) Producing sale  campaign videos

D) Sharing personal vlogs

Ans B

Q72) What can using as part of your online presence help you create?

A) Content that will go viral

B) A Channel to engage with customers

C) A variety of different brand perceptions

D) An online following  and fanbase

Ans B

Q73)  What  is the first step of display  retargeting?

A)  Sourcing Keywords

B) Defining your audience

C) Writing content

D) Setting a call to action

Ans B

Q74)  In what way can display advertising be effective?

A) IT guarantees more visitors to your site

B) it guarantees increased sales

C) it drives traffic to your websites

D) It Improves your ranking in search engines

Ans C

Q75) if you own a film blof, which type of customer can you expect to reach with display adverising?

 A) People who use ad-blockers and are interested in your subject

B) People who haven't read your blog before but are interested in your subject

C) Only people who have read your blog previously

D) Only people interested in films and movies

Ans B

Q76) Fill in the blank: the ads on search engines are usually made up of _____

A) Audio

B) Video

C) Text

D) Images

Ans C

Q77) When using search engine marketing, where can your ads appear?

A) Only on search engines

B) Only on websites

C) On search engines and websites

D) On websites and social media

Ans A

Q78) What's the biggest challenge for most businesses when going online?

A) Planning a budget

B) Developing a plan

C) Optimising a website

D) Defining a customer base

ANS B

Q79 Web analytics can tell you many things about your online performance , but what can analytics tools not tell you?

A) What your customers are doing on your website

B) Where your customers have come from before visiting your website

C) Where your customers go after leaving your website

D) What your customers are looking for on your website

Ans C

Q80) Websites are hosted on a server and each of these servers has its own unique IP address . what does the IP stand for?

A) internet position

B) Internet placement

C) Internet privatisation

D) Internet protocol

ANS D

Q81) When designing content as part of your content marketing strategy , what does the 'Think" stage represent in the "see, think, DO, Care" framework?

A) The consideration phase, when customers start to research potential products to buy

B) The finance stage, when customers think  about their budgets

C) The action stage, the moment when customers commit and purchase your product

D) The sharing stage, when customers share images and feedback on your products

Ans A

Q82) You notice that when people see images of your products online, you  have an incerease in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?

A) Shopping bags

B) Blog content

C) You tube

D) Social media

Ans social media

Q83) What is the term we use to describe  how search engines catagorise each piece  of content?

A) Listing

B) Crawling

C) Indexing

D)Ranking

Ans C

Q84) search engines see the content on a website as written code, how can  you help search engines identify the images on your website?

A)Place them well within your text

B) Make them eye-catching

C) Put branding on them

D) Give them descriptive names

ANS  D

Q85) When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to…

A) outrank lots of larger, more established companies

B) Find more opportunities

C) See more traffic than short tail keywords

D) Perform better on social media

ANS B

Q86) There are many ways you can improve the performance of a website from SEO perspective. When it comes to link building which of the following statements  is associate?

A) The quantity of links is important not the quality

B) The quality of links is important not  the quantity

C) Links hidden within code on sites improves your seo performance

D) Links hidden within images on sites improves your SEO performance

ANS B

Q86) Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage  people to link back to your site?

A) Pay people to link back to your site

B) Write some great content they will find usefull

C) Ensure your staff link back to your site

D) Link to them first, regardless of whether they have anything interesting on their site

Ans B

Q87) Which of the followning is  a benefit of Search Engie Marketing (SEM)?

A) Reach out to potential customer actively looking for your product or service

B) Create different types of d formats to show to potential customers

C) Target people based on their interests and habits

D) SEM is a lot cheaper than any other advertising medium

ANS A

Q88) FILL in the blank: When managing SEM campaign s, the best way to  optimise your quality score is to improve the ______ of your keywords, adverts,and landing pages.

A) Relevance

B) Conversion

C) CLICKS

D) importance

ANS A

Q89) FILL  the blank: when optimising SEM campaigns, negative keywords ______ your ads from appering when people search for things that  aren't relevant to your business.

A) Prevent

B)Secure

C) increase the chance of

D) decrease the chance of

ANS A

Q90) When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

A) Quotation marks

B) Apostrophes

C) Italics

D) Square brackets

ANS A

 REACH MORE PEOPLE LOCALLY ON SOCIAL MEDIA, OR ON MOBILE

Q91) Local directories are a great tool for getting noticed locally online. what would be the first step in using a directory?

A)Research competitors

B) Create a listing

C) Create an ad

D) Post a link

ANS B

Q92)  When looking to promote your products and services locally, what are the benefits of using search engine ads?

A) Everyone uses search engines

B) You can target ads to a specific geographic area

C) You can target ads to a specific genders

D) Search ads are cheaper than display adverts

ANS B

Q93) Which of the following would be described as a good business goal to set for your social media campaigns?

A) Increase staff morale

B) Increase audience engagement

C) Increase customere satisfaction

D) Increase overall profit

ANS C

Q94) What type of tool can be used to monitor and evaluate your social media audience's actions on your website?

A) Content schedulling tools

B) Audience profilig tools

C) Social media analytics tools

D) Website analytic tools

ANS  C

Q95) When building  a website for a business , what type of design should it have in order to be "mobile friendly"?

A) A scaled design

B) A Visual design

C) A responsive design

D) An integrated design

ANS C

Q96) When designing mobile advertising  campaigns, what is a best practice to identify which keywords  to target?

A) Ask your audience what they search for when looking for similar products

B) Use the google keywords research tool or Bing keyword research  tool

C) Use a tool to harvest the keywords Your competitors are using

D) Use all the usual keywords from your website in your advetising account

ANS B

Q97) Which of the following actions would be most effective for a  business to take in order to help them progress towards achieving their content marketing goals?

A) Personalising content to make each customers feel important, taking into account available data about each individual customer.

B) Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money

C)Identifying audience who view their content ,and ensuring those specific audiences  get targeted in the future, with the aim of increasing sales

D) Refining their content marketing strategy as they go , taking into  account available data and metrics

ANS C

Q 98) What is one of the benefits of using templates for your email marketing campaigns?

A) You can reuse the same template

B) They are always free

C) You can duplicate the design of your website

D) Templates work better on mobile

ANS A

Q99) Which form of targeting would you use to display ads to people who have previously visited your website?

A) Search advertising

B) Reacquiring

C) Readvertising

D) Retargeting

ANS D

Q100) When advetisers run online ads that typically include an image for people to click on, it's called….

A ) Search Engine Optimissation

B) Banner advertising

C) Display advertising

D)Webpage advertising

ANS C

Q101) Why is  it important that you set goals when planning your display ad campaingn?

A) To help determine the best way to collate customer data

B) To help determine the performance and allow for  optimisation

C) To help determine where your budget will be spent

D) TO help determine the performance of your competition

ANS  A

Q102)  What can you do to help your videos appear in search results?

A) Make the content really interesting

B) Give detailed descriptions of its content

C) Clearly brand your videos

D) Include calls to action within the videos

ANS B

Q103) How can your business benefit from video without making one yourself?

A) Advertising on other people's videos

B) Commenting on other people's videos

C) Sharing other people's videos

D) Interacting  with other people's videos

ANS D

Q104) In the world of analytics, tracking  the  type of device the user accessed your site by is considered which type of data?

A) Conversion

B) Dimension

C) Access

D) Metric

ANS B

Q105)  When using analytics programmes on your website , which of these do not fall under the category of a dimension?

A) The device users access the site with

B) The time a user spends on the site

C) The browser a  user to visit the site

D) The geographical location of the user

ANS B

Q106)  When using web -based analytics tools , by segmenting the data you will be able  to achieve which of the following?

A) Bid higher within your SEM advertising  account

b) find insights that can help you identify where to make improvements

C) Build better social media profiles

D) Run advertising in other countries around the world

ANS B

Q107)  Fill the blank: when you link Google adwords with Google Analytics you are able to understand which ______ are driving performance.

A) Organic keywords

B) Social media ads

C) Paid keywords

D) Directories

ANS A

Q108) What is the benefit of using digital data?

A) It can help you make informed decisions and improve  online performance.

B)Digital data is alaways 100% accurate

C) Digital data allows you to save money on offline analytics

D) using digital data allows you to automatically  reach more customers

ANS A

Q109) When creating a presentation based on lots of data , what principle should you bear In mind?

A) Show all the information available , to give your audience as much content as possible

B) Tailor your approach to your audience in order to tell a better story

C) Stick  to visual graphics only, as everyone will prefer this presentation format over tables and text

D) Present all information in the same way because every one interprets things similarly

ANS A

Q110) When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

A) Build an online store with  an integrated payment system

B) Set up a web -based money transfer software like paypal

C) Invest in a new website platform

D) Use other platforms such as Ebay  or Etsy

ANS B

Q111) when building your online product store , to make it as effective as possible you should look to optimise the performance by using images in what kind of way?

A) Use images direct from the internet to ensure accurate file size

B) Use images direct from the original manufacturer

C) Ensure images are of a high quality

D)Use detailed descriptions instead of images to help search engines

ANS C

Q112) IF a user abandons their shopping cart without making a purchase , one way to bring them back to complete the purchase is?

A) SEM advertising

B) Social advertising

C) Retargetting

D) Email campaigns

ANS C

Q113) Fill in the blank: when you are considering  the layout of the product pages, It is important to put them in ______ order?

A) Price

B) hierarchical

C) a  constantly changing

D) alphabetical

ANS B

Q114) When looking to expand your business internatinally on social media, what should you do first?

A) Treat all social media channels the same

B) Use popular phrases and memes for that area

C) Analyse platforms populare in that area

D) Not advertise at all, as other countries don't like social advertising

ANS C

Q115) Fill the  blanks: when advertising internationally , you should make your business ______ to the new market, consider the _____ and any  possible _____ implications.

A) accessible|supply chain| legal

B) Affordable | supply chain|language

C) Exciting| customeres needs| currency

D) Affordable|customer needs |legal

ANS A

Q116) IF you are looking to expand your company's presence online internationally , which of the following should you consider with regards to your online content?

A) Translated by an automated tool only

B)Translated but also locally adapted for the audience

C) Translated into the native language

D) Left the same, and  not translated

ANS B

Q117) Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?

A) Call  the customer when there is an offer they'd enjoy

B) See where their customers are and monitor their shopping behaviours

C) Send them offers when they enter a certain geographical area

D)Add items to their in-app basket that you think they'd like

Q119) Which are the first steps you should consider when constructing an online business strategy?

A) Understand the target audience

B) Change your mission statement to match the goals

C) Crete goals and identify a USP

D) Define and segment your audiences

Q120) What is the first step in the search engine optimisation process for your website?

A) Off-site optimisation

B) Keyword research

C) Writing fresh content

D) Setting an ad budget

ANS B

Q121) To improve your website's SEO performance, when should you consider updating your SEO plan?

A) When you write a new blog post

B) When  you have a sale or promotion

C) When you add a new service or product

D) When you employ new staff

ANS  C

Q121) A lot of factors can affect how well a website  will rank on search engines. What role does metadata have in this process?

A) Helps your website stand out from the competition

B) Allows you to input lots of keywords so that you appear for all of them

C) Provides search engines with more consistent and clear information about what's on the website

D) Allows you to place sales promotion offers with in the search results

ANS C

Q122) When advertising on search engines, if you bide the same as your competitor, having a higher quality score will mean you appear where in comparison?

A) Alongside them

B) Below them

C) On The next page after them

D) Above them

ANS  D

Q123) Which search query would  trigger an ad based on this keyword: [ London portrait photographer]

A) Portratit photographer london

B) London photographer

C) London portrait photographer

D) Photographers in london

ANS C

Q124) When running a search engine marketing  campaign, what goal do you expect to achieve by having conversion tracking on your site?
A) To see personal data about the person who bought from you

B) To understand  what is working and what  is not

C) To increase your budget to get more traffic

D) To advertise internationally more easily

ANS

Q125)Fill the blank: when search engines use factors like geolocation , IP address and location based search terms to produce geographically tailored results this is called _____

A) Local Search

B) Geo search

C) Mobile search

D) Organic search

ANS

Q126) Why is social media a great tool for your business to build trust and engagement with your audience?

A) You can share offers and  discounts exclusively to your following

B) You can share blogs from other businesses to cover more than what you do.

C) you can share honest reviews about your product or service

D) You can connect with customers at any time of the day

ANS

Q127) When it comes to knowing which social media platform to focus your efforts on, how can you work out which one will work best for you?
A) Compare follower numbers across platforms

B)Use online analytics tools to measure engagement

C) See what competitor  busineses are using

D) Ask friends and family which platforms they use

ANS

Q128) Because online attention spans are shorter , a great hook or opening sentence is important to draw people in.what is this a best practice example of?

A) writing  an engaging online copy

B) Keeping the target audience in mind

C) understanding the user journey

D) Being consistent in your approach to copy

ANS

Q129) When it comes to email marketing , what do we mean by the term A/B testing?

A) A/B testing means you can split your contacts alphabetically

B) A/B testing means you send the same email twice to the same people

C) A/B testing means splitting your audience and sending each of them a different variation of your email

D) A/B  testing means it is spell checked and proofed ,prior to hitting send

ANS C

Q130) Which of the following is a benefit of search advertising over display  advertising?

A) Search ads are more likely to be clicked on

B) Search advertising is cheaper than display advertising

C) Search advetising allows ads to be created in multiple formats

D) Search advertising is sown to customers who are searching for your specific terms

ANS  D